Who it is for
Target
Targeting Data
Use property-level targeting data to focus on roofs that better fit the way your team sells.
Targeting data
When to use it
When the team needs a better shortlist before canvassing or inside sales starts.
What changes
Broad targeting becomes a shorter, better-fit list.
What it does
Targeting Data
Storm Scout helps you tighten the target before you spend rep time or marketing dollars.
See this tool in the product.
- Shrink a large storm area into better streets.
- Improve list quality before spending money.
- Prioritize homes that better fit your sales motion.
Why contractors use it
Why this tool matters
Short, direct reasons this tool matters in the field.
- Cut wasted effort earlier.
- Focus spend on better roofs.
- Build a more selective target list.
Old way vs. better way
Before and after Targeting Data
Before targeting data
Before targeting data
- Campaigns stay broad for too long.
- Reps keep working weak-fit roofs.
After targeting data
After targeting data
- The team focuses on better-fit opportunity sooner.
- Money and field time go further.
Proof and context
See this in the field
See the related case study for an example of better conversion from tighter targeting.
Elite Storm Repair
55% higher conversionAfter switching to tighter targeting
Increasing ROI with Precision Targeting
A roofing team used tighter targeting to cut waste and improve conversion after storms.
See case studyRelated FAQ
Questions about Targeting Data
Can Storm Scout help us target owner-occupied homes, older roofs, or other better-fit properties?
Yes. Storm Scout can filter by storm date, hail size, roof age, property type, and owner context so you can build a tighter working list.
Why use Storm Scout instead of a static hail swath or broad canvassing list?
A broad swath shows where the storm passed. It does not tell you which streets to work first. Storm Scout helps you narrow the map with filters so reps spend more time on better roofs and less time wandering a big zone.
Is Storm Scout better for canvassing teams, inside sales, or managers?
All three can use it. Reps get better streets, inside teams get cleaner lists, and managers get better timing and territory visibility.
Next step
See how this tool fits your storm sales process.
Book a demo to see the map, filters, and list-building steps for your team.